May 10, 2012 @ 09:30, Room: 13B
Chair: Aaron Marcus,
Course 34: Designing for Persuasion - Course
Contribution & Benefit: The course presents four case studies about how to combine persuasion design with information design in mobile applications to change behavior regarding sustainability, health, wealth management, and story sharing.
Abstract » Presenting information is not sufficient to effect behavior change. Products and services seeking to do so must incorporate key elements of persuasion design, also. They must provide suitable dashboards; context modeling; social network connections to friends, family, and interested communities; tips and advice; and games and competitions. By incorporating these key ingredients, more effective mobile (and associated desktop Web portals) can be designed to accomplish persuasion objectives to improve behavior in the short term and long term. User-centered design processes can carry the development process from start to finish.