Course 3: Global UX Strategies -
CourseContribution & Benefit: This entertaining session will provide attendees with an understanding of issues that negatively impact the usability and market viability of digital products that are intended for international or multilingual audiences.
Abstract » The web has created opportunities for products to quickly reach markets in any part of the globe. How do you ensure that a product created for one market will be usable in others? It requires knowledge of how nationality, language, and cultural biases impact the design and use of technology products. Exposure to the variations in those respective areas is critical as is using a UX process that takes these variations into account from the beginning. This challenging issue will be discussed and illustrated through the use of humorous photographs and videos as well as drawing upon good and bad examples of recent technology products such as web sites, desktop software, mobile apps, and consumer electronics.