Course 13: Designing with the Mind in Mind: The Psychological Basis for UI Design Rules -
CourseContribution & Benefit: Explains the perceptual and cognitive psychology behind interaction design principles and guidelines. Provides powerful examples of how human perception and cognition work (and don't work).
Abstract » UI design rules, guidelines, and heuristics are not simple recipes to be applied mindlessly. Applying them effectively requires determining their applicability (and precedence) in specific situations. It also requires balancing the trade-offs that inevitably arise in situations when design rules appear to contradict each other. By understanding the underlying psychology for the design rules, designers and evaluators enhance their ability to interpret and apply them. Explaining that psychology is the focus of this two-part course. The first part focuses on perception; the second part focuses on cognition.